Publication Plan

Publication Plan

Title: Craze.

Positioning statement: It’s poppin’

Frequency of publication: Monthly.

Price: £2.50

Distribution: Newsagents and supermarkets.

Rationale: The approach of the magazine is for young adults ages 13-19. It will have a lot of about the latest pop albums, pop artist outfit of the week (also about fashion). Posters of pop artists and pop bands and pop music. It is a mainly a female dominated magazine, however males can purchase if interested in pink and girlyness.

Style: It is informal and has a friendly tone. The audience (reader) will be quite involved and will be able to send in questions asking bands, it will also have a lot of competitions on music and lots of prizes to be won. It will be friendly, female dominated, and brightly coloured. It will include short writing and will be very up-beat.

Regular content:
Editors Letter
Competitions
Horoscopes
Love quizzes
Pop star of the month
Pop star outfit of the month, who’s “hot” and who’s “not”.
The chart top ten
Fan page
Posters

Feature content
Your favourite pop singer of all time
Britney spears tour photos
Britney’s journey through pop
Buy or Download?
What do you want in a pop magazine?

How Lady Gaga owned the Brit Awards.

House style
Coverlines:Tahoma
Headlines:Tahoma
Features first paragraph: Drop capital first word bold
News first paragraph: First word bold capital
Body text: Times new roman
Colour scheme:Pink, Black, Bright Green.